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Hybrid estate agents survived the lockdown better, claims Yopa boss

Grenville Turner says the business models of companies like his were overall more prepared to meet the challenges of surviving the pandemic.

Nigel Lewis

estate agents

Yopa chairman Grenville Turner has said that hybrid estate agents have had an advantage over traditional agents during the lockdown and have been able to attract more listings.

In comments made to The Negotiator, he says that although he appreciates that many high street agents chose to shut up shop during the pandemic, the hybrid model Yopa employs meant it continued winning instructions and adding properties to the market.

“What has become evident is that those of us that operate more virtually via technology and with a self-employed estate agent model, have probably had an advantage during this [lockdown] period,” he says.

“We have an established way of working that has been more able to adapt and cope with the restrictions of the pandemic.

“From that point of view you can say that in these types of situations  our model is more resilient.”

Estate agents

Grenville says that, like its competitor Purplebricks, Yopa’s technology enabled vendors to take their own photographs and videos and therefore enabled their properties to be added to the portals despite Coronavirus.

“We may have been No.2 among all estate agents in recent months overall but we recognise a lot of traditional agents have shut up shop during the crisis so comparisons are a little unfair,” he adds.

Last week Yopa revealed that that the company is now not far away from profitability and that its overall progress is ahead of schedule and that it will soon be cash generative.

Yopa also paid its 130 or so self-employed local agents to keep on working through the crisis to dissuade them from furloughing themselves or their staff.

June 22, 2020


    We attracted enough instructions during lockdown except, wisely, we recommended our clients to wait to complete the listings

    There was no point in marketing occupied sale properties during the period as viewings were impossible in general. And Video views just dont do it for selling

    On vacant rental properties we continued listings and used videos which, on agreement of rental, were accepted as subject to final viewing when feasible

    I love this statement
    “Last week Yopa revealed that that the company is now not far away from profitability”

    LOL theres a good place to be!

    We are STILL profitable and have been throughout the 8 years of our existence

    Sorry, Hybrid is not the way nor have we noticed much presence of Yopa or PBs in our areas. Obviously our local clients prefer our way of business!

    Traditional still is, and will be more so now and moving forward

    You get what you pay for, and you dont pay us ANYTHING unless you get results!

  2. What a load of nonsense. I really think he believes his own verbal diarrhoea is of any importance to anyone than himself.

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