The property market may be facing complete lock-down at the moment but the Advertising Standards Authority (ASA) is ploughing on, highlighting estate agents whose advertising prompts public complaint.
This week its work includes a rebuke for an 18-month-old and growing property investment and lettings firm in County Durham, which has amended its website after a member of the public challenged claims about property investing made within an advertisement on its site.
Jive Property Ltd based in Seaham, a harbour town near Sunderland on the Durham Heritage Coast, had claimed that putting money into the property market is the ‘most risk averse’ and ‘financially rewarding’ way to invest.
The complainant challenged whether this claim could be substantiated and took their complaint to the ASA.
When the ASA approached the company about the matter, its directors told the advertising watchdog that the company had already begun to make changes to its website following additional feedback from other members of the public.
Jive Property says the ad has now been removed.
“On that basis, we resolved the case informally without the need for a formal investigation,” said an ASA spokesman.
Jive Property specialises in property investment and offers a service that hand-holds investors through the entire process.
This includes offering clients discounted properties, a property finding and negotiation service, property refurbishment management and a lettings service.
It promises to help investors build a portfolio in the North East of England and has nearly 4,000 followers on Instagram, which it uses to market its service.