The latest hire by portal challenger Boomin is an example of the new breed of estate agent becoming more prevalent within the property industry community.
Sarah Carrino, who started out in estate agency working for William H Brown for seven years, then moved to hybrid agency Doorsteps.co.uk in London in 2018 where she was Head of Estate Agency, later moving on to be a Territory Owner at Purplebricks based in Leeds.
After a now ten years in estate agency, Carrino has joined Boomin as a Regional Account manager – a common background for customer-facing staff who work at the big portals.
But Carrino is also one of a growing number of agents who have switched to online or hybrid agencies after initial stints in traditional high street agencies, many of whom are attracted by the ability to earn.
Industry sources estimate that there are some 3,000 estate agent personnel working for online and hybrid firms, or around 10% of negotiators within the industry.
Lesley Weatherhead – who worked at Rightmove and Zoopla before joining Boomin as its Sales Director, says: “We are delighted to welcome Sarah to the Boomin team.
“At Boomin we are always on the hunt for exceptional talent and continue to invest behind our sales and other teams as we focus on the ongoing rapid development of our agent and customer proposition.
“We have made a great start in our first year but there is still a huge amount to do to demonstrate to agents the uniqueness of our model and how only Boomin have created new tools, which help to open up the market and get agents in front of customers earlier in the process.”