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Jackson-Stops enhances digital strategy

Jackson-Stops, with 46 offices nationwide, has made significant changes to its website to enhance the user experience and enable clients that want to access a range of digital services and information via the new website.

The Negotiator

Jackson-Stops estate agency image

Jackson-Stops, with 46 offices nationwide, has made significant changes to its website to enhance the user experience and enable clients that want to access a range of digital services and information via the new website.

Buyers and sellers now have the option to arrange market appraisals and appointments online at any time of day. The ‘My Jackson-Stops’ portal also provides buyers with a virtual space to keep a record of their recent searches, saved searches and saved properties, allowing them to quickly find and consider relevant homes to view.

Dedicated landing pages for each of Jackson-Stops’ offices across their seven regions have also been added, while the individual property pages now feature interactive tabs, providing key information on the homes’ location and nearby transport facilities. Details of local schools, catchment areas, Ofsted ratings and latest exams results are also available for all properties.

Nick Leeming, Chairman, said, “As we as a nation become increasingly digital savvy, consumers’ property searching habits are evolving as well – particularly amongst younger buyers.

“We have been operating as a traditional estate agent for more than a century and know how important our traditional values are to our clients. Despite now taking a more digitally-led approach, which allows for a number of services to be available 24/7, we will continue to retain and offer the interpersonal skills and experience of professional agents on the ground.”

January 14, 2019

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