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Agencies & People

Thousands of online viewers watch agent’s spoof John Lewis Xmas TV ad

Light hearted but brilliant copy of retailer's £7m TV ad pulls in impressive audience given its shoestring budget.

Nigel Lewis

John Lewis Xmas TV adA video parodying this year’s John Lewis Xmas TV ad featuring a young boy and a monster living under his bed has now been watched by 10,000 people and attracted over 200 likes on Facebook.

Helmores, which is based in the town of Crediton north of Exeter and claims a heritage reaching back to 1699, filmed its own version of the high street retailer’s advertisement almost scene for scene.

Instead of a small boy it’s a George, a 40-year-old office worker and rather than a monster, it’s Ian the friendly estate agent.

And as in the John Lewis original, George and Ian then go on to spend each night in George’s bedroom playing Scaletrix with his ‘estate agent’ and subsequently falling asleep during the day – at work, playing football and having his hair cut.

The situation is resolved when what appears to be the man’s wife gives him a set of keys with a Helmores call card tied to it – and ends with the tagline ‘Moving home doesn’t need to be scary’.

The budget version of the £7m John Lewis ad was completed on a “very small budget” in just a week by the Cornish estate agent, which used three of its staff as actors – Associate Partner George Clover as the ‘little boy’, Sales Valuer Ian Blanchford as the ‘monster’ (both pictured in the video, top) and chief administrator Jess Leach as the boy’s mother.

This is not the first time Helmores has turned to less traditional marketing techniques to promote itself. It recently claimed to the the future of “modern property marketing”  when it launched immersive 3D showcase tours – the first estate agency in Devon to use drones to produce stunning aerial photography and video footage of homes for sale.

December 18, 2017

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