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Knight Frank launches tool to win new instructions

Website offers vendors rich data on their local area

Nigel Lewis

Knight Frank has launched an innovative tool for gaining instructions that pulls in curious house owners with detailed information about their local postcode.

The site, called myPropertyGenius, was soft-launched a few weeks ago but has now been officially launched by Knight Frank.

The site draws in data from the company’s own sales activity as well as from its large research team plus third party information to present detailed local area reports based on postcodes using an eye-catching mix of graphics ad photos.

It’s free to use and to access the information home owners are asked to punch in their property type, its size and the local postcode.

They are then taken to a results page that offers information on how much house prices have risen locally over the past five years based on the first half of their postcode, as well as data on number of sales, asking prices, sold prices, local social media trends, local amenities plus the most popular food and drink outlets.

Liam Bailey Knight FrankKnight Frank is also using data from the site to create national property postcode reports and for the launch has revealed that CM18 in Harlow, Essex is where properties are selling the fastest in England and Wales at the moment with an average time of the market of 36 days, while in London the fastest postcode is SM5 near Sutton at 42 days.

“London has seen a shift in fortunes over the past 12 months – power has shifted in the favour of buyers as their number has fallen while stock volumes have risen, but buyers have the luxury of taking more time over buying decisions [and] as a result sales are slower,” says Liam Bailey (pictured), Global Head of Research at Knight Frank.

November 8, 2016

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