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Leaders Romans group signs long-term deal to use leads handling platform Callwell

The Negotiator can reveal that the deal has been in preparation for many months and that all 160 branches across the group will soon be using the tech.

Nigel Lewis

The Negotiator can reveal that 160-branch estate agency giant the Leaders Romans group has signed up to a new long-term commitment to use Callwell, the lead handling platform led by former Countrywide MD Bob Scarff.

“Two years ago, Michael Cook of Romans was one of the very first people to ‘get’ Callwell,” says Scarff (pictured, below).

“He recognised that in a world where customers expect an immediate response, Callwell’s ability to turn emails into phone calls instantly would give his business that important edge.

Bob Scarff image“Over the past two years my admiration for the Leaders Romans business has grown and grown. I can’t say how proud I am to be working with such a terrific business.”

Callwell was initially rolled out with Romans’ lettings branches followed later by its sales operations. Leaders’ branches followed suit earlier this year. The new agreement means that by the end of 2019 all 160 branches within the group will be using the platform.

“Callwell helps us improve our customer service in many ways, but my favourite is the fact that we can so easily jump onto the overnight leads first thing in the morning,” says recently-appointed National Sales Managing Director at Leaders Romans, Kevin Shaw.

“We’ve dealt with viewing requests and valuation alerts before the competition have boiled the kettle for their morning coffee.”

Michael Cook imageMichael Cook (left), the company’s National Lettings Managing Director, says: “I am big fan of Callwell Score. It plays to the competitive nature of our people to be the best, but our customers are the winners as it increases speed and efficiency of how all enquiries are dealt with.

“With a live, real-time league table on everyone’s screen, it’s so clear to see who is performing and who isn’t.”

Watch exclusive video

See Bob Scarff being quizzed by Chris Watkins about Callwell including why he started the company, how it is not suitable for every agent and the three simple questions that every agent should ask themselves.

October 9, 2019

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