A portal challenger that promises not only to take on the major portals but help the industry circumvent them entirely has signed up its first agency customers.
Worcester-based Mutual is the brainchild of landlord Max Fuller, who describes the business as a ‘pre-portal platform’ that enables agents to generate instructions, attract buyers and give vendors greater transparency on local estate agency capabilities.
Funded entirely by Fuller so far, the platform invites vendors to upload pictures and details of their properties to its website, they can then request market appraisals from subscribing agents having seen buyers interest for themselves online..
Fuller says the idea is to generate both instructions and property sales before an agent begins marketing a property through the big portals.
Mutual has several mountains to climb, including changing consumer house hunting habits and estate agents’ attitudes to marketing properties.
But it’s free to use for consumers and will cost agents a £100 a month subscription to use the service, although it’s offering the first ten agents to sign up in every London borough or county free use of the site for six months.
“Mutual is also ideal for those seeking a discreet sale who don’t want to market their homes on a very public platform like Rightmove,” says Fuller.
“It also filters out unrealistic vendors, as they must indicate what price range they want to advertise their home within when uploading it to our website.”