BLOG: ‘LinkedIn an untapped goldmine for estate agents’

LinkedIn has the potential to be a wealth of untapped leads for estate agents, harnessing the power of the platform to connect with the ideal clientele and expand their businesses effectively – if used in the right way.

LinkedIn is more than a professional networking platform; it’s a goldmine for generating high-quality leads. Utilising its business-focused capabilities can significantly impact an estate agent’s ability to connect with the right audience and boost lead conversion rates.

BUSINESS CENTRIC

There are several reasons for this, such as the fact that the platform is business focused and has a high conversion rate. As a business-centric platform it offers unparalleled lead conversion rates. And according to HubSpot that rate is 277% higher than Facebook or X (formerly Twitter).

Another reason is that it offers targeted audience engagement. With advanced business features such as a focused search system and InMail, estate agents can seamlessly reach their targeted clientele, making it easier to connect and market their services.

LinkedIn’s enhanced interaction also offer another advantage. Comparing LinkedIn to other platforms like Facebook, you might receive more interaction. LinkedIn allows you to receive engagement from connections as well as those connections’ connections. For instance, if one of your first contacts comments on your post, LinkedIn will display that comment and let their network know about it.

By doing this, you can engage those who were previously out of your reach and make yourself more visible.

SMART NETWORKING

Finally, smart networking. LinkedIn’s algorithm actively makes an effort to link you with relevant connections, events, organisations, and more helping to facilitate meaningful connections within the industry.

But how do you use LinkedIn for quality property leads?

COMPELLING PROFILE

The first step to effectively using LinkedIn to generate leads is building a compelling profile which includes a catchy headline, accurate contact information, a well-crafted summary and detailed experience showcasing your unique selling points.

Agents should also ask their past clients for recommendations, which should be added to their profile. This will help boost credibility and show others that people enjoyed working with you which could ultimately lead to more sales down the road.

INDUSTRY GROUPS

Building a robust network is vital. Joining industry-related groups, participating in discussions and sharing relevant content are crucial steps for effective networking. Don’t just join groups, get involved by posting links to relevant articles or asking questions about key issues in the industry.

These are great ways to start a conversation and engage with potential future clients.

EFFECTIVE TOOL

LinkedIn Ads have also emerged as a highly effective tool for estate agents. The platform’s targeting capabilities allow precise tailored outreach to potential clients based on demographics, location and interests so making it easier to reach out to people who are likely to be interested in the estate agent’s services.

With various ad formats, estate agents can showcase their services in a style that resonates with their brand.

BIGGEST SOCIAL NETWORK

And let’s not forget that LinkedIn is one of the world’s biggest social networks with over 500 million active users. That means there are plenty of people with interest in property who will see your ads if they’re using LinkedIn on a regular basis.

Whether expanding networks or finding new clients, LinkedIn has something for everyone.

By unlocking its potential, estate agents can harness the power of this platform to generate quality leads and elevate their businesses.

Ben Sellers is Co-Founder of Starberry, part of nurtur.group