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London agent branches out into something very merry

Shoreditch lettings business, Base Property Specialists, launches a window advent calendar competition.

The Negotiator

East London lettings and management experts, ‘base property specialists’, have got into the festive spirit by transforming their shopfront window into a giant advent calendar which doubles as a competition for passers-by.

The firm’s ‘Merry Basemas’ campaign sees each pane decorated with a bespoke model of a property frontage with a door which opens, on the applicable day, to reveal a QR code. Those passing can easily scan the QR code to participate in the prize raffle.

Merry BasemasThere are three different prizes on offer, each themed around a positive aspect of self-care and all sourced from local Shoreditch businesses. The prizes consist of a therapy session with Self Space, massage voucher with Masaj, or a block of three personal training sessions with Evolve Me. The prizes will be drawn after Christmas and announced in January.

This installation has been created with painstaking attention to detail, and includes features such as references to local artists, poetry, different types of London architecture and cultural styles. Many of the ‘properties’ also have lighting features.

Kristjan Byfield, one of the founders of Base, said: “We welcome our Shoreditch and East London community to pop by our offices on Garden Walk, just off Great Eastern Street, to see the installation in all its glory and join us in the December festive spirit.

“Anyone can enter the competition if they fill out the online form, and every post made on social media with the hashtag #MerryBasemas will count as an additional entry per person, per day.”

December 7, 2022

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