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London renting app begins advertising push following rebrand of ‘confusing’ logo

Movebubble moves from online to print promotion two years after launch

Nigel Lewis

renting appLondon renting app Movebubble’s first poster advertising campaign has begun within the capital’s tube system, two years after it launched with great fanfare backed by over two million pounds of venture capital cash.

The app has created three advertisements which also coincide with a rebrand, designed to help renters understand that its service helps them navigate the renting journey, something it’s previous ‘bubble’ logo didn’t, the company’s own research recently discovered.

Adrian Rushby image renting app“Movebubble strives to be with renters from the start of their rental journey, all the way through to the day they move in,” says Movebubble’s CEO Aidan Rushby, before starting up the company worked for a Bristol lettings firm (pictured, left).

“The symbol and logo represent the journey a renter goes through to discover the right property. Movebubble gets you to the finishing line and is by your side through all the ups and downs.”

Renting app

Aidan also recently said he wanted to make renting a home as easy as “ordering a pizza”, and has gone some way towards achieving it already.

movebubble renting app

The new Movebubble logo

Tenants can browse and book a property viewing with a ‘few taps’, make an offer on a property, pay any holding fees and complete the paperwork using the app.

Agents who sign up to use the service are effectively outsourcing their viewings management and sign-up process to Movebubble, while Movebubble says the transparency of its service means tenants can see how efficient – or not – agents are at processing tenancies and attending viewings on time.

Movebubble’s former branding

Movebubble is only available within Greater London and currently claims to have 85,000 renters using the service and 26,000 properties available to rent on its Google Play and App Store mobile platforms.

Read more about Movebubble

 

January 8, 2018

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