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Property dating app for vendors and agents launched

Fixed price sale, rather than love, is aim of new online service

Nigel Lewis

A cupid couple in Lancashire have launched a property dating app for vendors and agents that, they claim, integrates Rightmove with the functionality of dating app Tinder.

love2moveHusband and wife team Rachel and Mark Worrall’s service is called, perhaps predictably, Love2move which, the couple says, enables high street agents to offer fixed price online property sales of £895 alongside their existing sales operations.

The service will enable agents to compete with their corporate competitors such as Countrywide, which in its case is currently rolling a similar dual-fee model across its network.

The Worralls (pictured, above), who between them have experience in property and marketing and are both 30, say they had their lightbulb moment last year when they moved house.

Mark, who works for his mother’s property marketing agency MovingWorks, and Rachel, who is a career marketeer, realised when they moved house that others in their age group were being attracted to cheaper online agents but losing out on the valuable local knowledge offered by traditional agents.

Love2move is designed to fill the gap between traditional and online agents, the couple say, and is aimed at what they describe as “internet-savvy millennials looking to save money by taking control of their sale”.

The couple have therefore designed their Love2move app to work like Tinder, in that users swipe left and right to accept or reject properties they want to buy, and also chat directly with vendors – or even chat up.

Sellers then have the opportunity to pay an additional fee to access other services, such as sales progression or help with negotiations, the couple say.

The service would also appear to have the blessing of the NAEA. Mark Hayward, chief executive of NAEA Propertymark, is quoted within their promotional material as saying: “The way consumers interact and engage with different services is constantly evolving, and property professionals need to adapt and evolve to meet these demands; a large part of that is embracing technology. Any model that can enhance our agents’ offering is a good thing.”

February 14, 2017

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