A senior industry figure responsible for some of the cheekiest estate agency advertising in recent years has left his old job to join Strutt & Parker.
Agency marketing chief Marcus Flacks has 20 years’ experiencing working as a marketer and for the past five years he’s worked at LSL’s London estate agency Marsh & Parsons.
There he was responsible for some of the company’s most striking and occasional controversial outdoor advertising.
One of his more well-known was a poster ad featuring a picture of Theresa May and the strapline: “Semi-detached, awaiting planning permission’.
But several of the ads Flack signed off also attract criticism as well as praise.
In 2017 an ad featuring an older man being embraced by a younger woman sparked a critical online campaign and was taken down by the company. It featured the strapline; “A charming period property with a modern extension’.
In 2019 Marsh and Parsons came out fighting, claiming its punchy adverts were preferrable to the rest of the industry’s often ‘vanilla’ efforts and claimed its ads had helped gain the agency additional market share in the capital.
As Strutt & Parker’s residential marketing chief, Flacks (pictured) will further develop the businesses’ brand proposition, implementing innovative campaigns that drive awareness and consideration, along with helping Strutt & Parker enhance and expand its digital footprint.
“People are inherently passionate about property, and in light of the events of the past twelve months we are now arguably more passionate than ever before,” he says.
“A new spotlight has been shone on how we are living, verses how we want to live and there is a real opportunity for estate agent brands to be part of this conversation.
“I am therefore really excited to be joining one of the country’s most prestigious and respected estate agency brands at a time when ‘home’ has never been more important.”