Martin & Co parent company The Property Franchise Group (TPFG), which also owns five other agency brands with nearly 400 branches across the UK, has signed up to a long-term deal with ZPG that will be available to all its franchisees.
TPFG is the UK’s biggest estate agent franchise operation in the UK and ZPG says the deal will see a ‘large number’ of TPFG’s brands returning to its online platforms.
Martin & Co has also separately signed up to use Jupix, the ZPG-owned property software suite, for a further three years.
TPFG will now offer the negotiated listings deal to all its existing members, but will be of interest most to those who have not signed up with ZPG yet, or who thinking about leaving OnTheMarket.com.
This was the case for the Exeter branch of Martin & Co whose MD Christopher Perring (pictured, left) says he signed up to ZPG after leaving OnTheMarket following “poor lead levels and a lack of external marketing of OnTheMarket,” he says.
Of the TPFG brands, Martin & Co currently has 109 out of 175 of its franchisee branches listed on Zoopla while CJ Hole has three out of 21, Ellis & Co 14 out of 20, Parkers four out of 13 and Whitegates 12 out of 40.
“I am delighted to announce this agreement with ZPG and to be able to offer this to all our franchisees,” says Ian Wilson, Chief Executive Officer of The Property Franchise Group (pictured, right).
“This deal allows them to list on attractive terms on the UK’s No.2 and No.3 most-visited portals to ensure their customers get the widest possible exposure for their properties and we are looking to ensure that the majority of our franchisees select ZPG as their core marketing partner for 2017 and beyond.”