New marketing platform offers ‘corporate capabilities’ for smaller agencies
Estate Tracker says it can save smaller agencies significant sums via more powerful tools normally only available to larger estate firms.
A marketing platform has been launched following two years of development that claims to offer smaller independent estate agencies a cost-effective way to increase traffic to their website and generate enquiries and valuations.
Called Estate Track, it has grown out of the former and more general business marketing platform Growth Track, it creates a levelling playing field for estate agencies by offering independent agents the same tools that big corporates take for granted.
During its soft-launch phase, the platform has already signed up several well-known independent agencies including Maurice Kilbride in the NW, Paul Shoulder of County Durham firm Sillar Properties and James Banks of Chichester-based PMS Sales & Lettings.
Muscle
“Our goal is to create an ever-growing marketing toolkit with everything an agent needs, and each new tool gets added to the platform for every customer at no additional cost, providing incredible ongoing value,” says Estate Track co-founder Daniel Lack (pictured).
His platform combines high-end websites with a further eleven marketing and lead-generating tools, including social media and email.
Former St Johns Wood estate agent and co-founder Stephen Phillips, adds: “With so many marketing tools available, the marketplace has become confusing and using them to try and achieve the same would mean having disconnected services from many different suppliers and with a large overall bill.
“Agents using our platform save a substantial amount of time and money.”
