The new OnTheMarket.com website, which requires their member agents to stop advertising on either Rightmove or Zoopla, finally launched last week. But what do property professionals actually think of the new website, including its look, usability and layout?
“The website looks simple and effective and I’m looking forward to it becoming the first stop for all landlords and tenants,” said Steve Cook, Lettings Manager, Henry & James.
James Bailey (left), also of Henry & James, has found the website “easy to use”, and believes that OnTheMarket’s red white and blue pointer “will become memorable in a short space of time.”
Also finding the new website to be “very clear and user friendly”, Carol Peett, Managing Director, West Wales Property Finders, commented: “It’s format is far cleaner and quicker to load than Zoopla and the layout makes searching for suitable properties easier and quicker than either Zoopla or Righmove. I think it will be a great success as, once agents who have not yet subscribed realise its advantages, more and more will join.”
OnTheMarket was deemed to be “thoroughly British” by James Wyatt, Partner of Barton Wyatt thanks to its “great colours.”
“The site is incredibly quick and very easy to navigate – I am delighted with it,” he added.
The new portal “certainly has appeal” according to Jonathan Hopper of Garrington Property Finders.
“It is user friendly and the images are much larger than those of the two competitor sites – Zoopla and Rightmove,” he said. “It has a clean, uncluttered feel and is not littered with distracting adverts. The colours used add sophistication and are more in keeping with the contemporary developed websites we are becoming used to.”
Adam Day (right), Managing Director of online estate agent Hatched.co.uk, who recently resigned from the National Association of Estate Agents (NAEA), in protest to its continued backing of OnTheMarket, which is refusing to list online estate agents, said that the new website fails to stand out from the competition.
“OnTheMarket does appear to be very similar visually to its key competitors Rightmove and Zoopla,” he said. “There is nothing there to say to buyers ‘come back’ and no hook to get buyers to change their searching habits from those big players that have been ingrained within the public conscious for years now.”
He continued, “It’s understandable that agents want to market their clients properties without information relating to price reductions and length of time on the market, as do I for my clients. However, in reality we are dictated to by the buyers who will go where the most full version of the information can be found.
“There is a plethora of extra information on Rightmove and Zoopla relating to historic prices and more.”
Adam Hesse (left) from Aston Mead, accepted that the new OnTheMarket website may not be as “slick as Rightmove” but pointed out that has “taken years to get right”.
“We wanted something very simple and easy to use which is what we have [in the new OnTheMarket website],” he said. “It will become polished as it receives feedback from agent members. I think consumers will like the simplicity of it.”
Trevor Abrahmsohn of Glentree International, agreed, “As a founder member of OnTheMarket.com I can say with some authority that the site is the most up to date, visually attractive of all the portals offering the freshest properties with the most pleasurable experience.”
Ian Springett, CEO of OnTheMarket, said that he was delighted with the “overwhelmingly positive” feedback from agents about Britain’s new major property portal.
“We are seeing record expressions of interest from agents who are now considering coming on board,” he said. “We are all looking forward to exciting times ahead.”