The hard work of estate agents will be celebrated on a significant new date in the property industry calendar.

‘National Estate Agent Day’ has been officially registered, and will take place for the first time on 26 February next year.

Spotlight

iamproperty, the online auction and agency tech platform, is behind the move which it says “shines a spotlight on the dedication, resilience and hard work of estate agents across the UK”.

The annual awareness date will be a day to recognise the profession and “all the wonderful agents that keep our housing market moving”, iamproperty says.

Every year on 26 February, the day will recognise the people at “the heart of the homebuying journey”.

Showcase

Agents are encouraged to showcase their work on social media with team spotlights, success stories and behind-the-scenes moments.

Ben Ridgway, Co-founder at Iamproperty, says: “We thought it was about time agents got the recognition they deserve, so from 2026 they have a day of celebration just for them.

We created this date to bring a bit of joy to the industry.”

“We created this date to bring a bit of joy to the industry and to find more ways to celebrate estate agents across the UK working hard to deliver results for their clients, through every challenge and opportunity the market has to offer right now and every year.”

And Michele Gettins, CMO at Iamproperty, adds: “February will see us launch a very fun campaign for agents and celebrate our partner agents in what is already coined the “month of love”.

“We hope everyone gets involved to mark the date and celebrate their teams.”