Artificial Intelligence is reshaping the UK property industry for the better

Richard Combellack says AI can be a tool that helps agents understand and process far more data than ever before and boost conversions.

richard combellack

Artificial Intelligence (AI) has rapidly emerged as a transformative force across various sectors and the UK property industry is no exception.

There is no doubt that property is a people business. But rather than trying to replace the human element AI can be a tool that helps agents understand and process far more data than ever before. And to name but a few, that gives you the potential to vastly improve aspects such as marketing, advertising and the overall customer experience.

The key benefit of AI for estate agents is the ability to streamline operational processes and handle repetitive tasks so that you have more time to spend on the aspects of your jobs that a machine can’t do, such as building relationships with customers.


Estate agencies are people-driven businesses and AI complements this by freeing up valuable time for property professionals to focus on strategic and value-added activities.

There are numerous ways in which AI can be integrated into the property sector to help agents, such as the property valuation process.

AI algorithms analyse vast amounts of data, including historical property prices, market trends and neighbourhood information to provide accurate and up-to-date property valuations. This technology streamlines the valuation process, minimises human error, and ensures fair and competitive pricing.


And then there’s also AI’s predictive capabilities which can extend to market trends, enabling agents to make data-driven decisions.

By analysing historical and current property data along with external factors like economic indicators and demographic data, AI can forecast future market trends more accurately than most humans.

This eliminates the need for gut instinct and allows estate agents to make highly accurate business decisions.

Then there are the platforms that use data to predict a homeowner’s propensity to move, insight which can only help an agent be more targeted with regard to their marketing and lead conversation strategy.


Personalising the customer journey is another way that AI can take an agent’s business to the next level.

Natural language processing and chatbots such as Yomdel operate 24/7 and offer immediate assistance, engaging with website visitors in real-time, answering inquiries, scheduling viewings and providing essential information. This leads to improved customer satisfaction and engagement and ultimately increasing the chances of conversions.

Employing a live chatbot can also reduce the need for round-the-clock human customer support, saving operational costs for property businesses.

A chatbot can capture and qualify leads efficiently, ensuring that agents focus their efforts on genuinely interested prospects.

The data collected by most chatbots will also provide you with insight into customers’ behaviour and preferences allowing you to make informed decisions and tailor your services accordingly.


BriefYourMarket, another innovative player in the UK property industry, has leveraged AI within its platform, an integrated prospecting solution that maps on-market data to an agent database, identifying secondary sales opportunities for agents.

BuildYourMarket presents every active listing from one dashboard, with advanced data views for fall-throughs and withdrawn properties allowing agents to build filters for targeted marketing.

Meanwhile digital marketing and lead generation specialists such as Starberry have been using AI as an integral part of their digital marketing campaigns, whether it be in assisting with research, helping with content development across blogs, market research, area guides, social media posts, meta data in SEO and video storyboarding and the like.


AI is no longer a pipe dream of the future but rather an element that is currently integrating into the sector.

The UK property industry is undergoing a profound transformation through the integration of AI technologies – innovations that can enhance customer interactions, improve marketing efficiency and provide valuable data insights.

As AI continues to evolve the property industry in the UK will undoubtedly benefit from increased efficiency, reduced costs and improved customer experiences making it an exciting time for both businesses and consumers in the sector.

Estate agents that embrace AI can gain a significant competitive advantage by streamlining operations, making data-driven decisions and delivering personalised customer experiences. A real win-win for everyone.

Richard Combellack (main picture) is Chief Commercial Officer at

One Comment

  1. AI. Why not just use I? Our brains are far more powerful than algorithms. I’m sure when Casio brought out calculators someone wrote an article like this but still our brains are the most powerful intelligence out there. Also it’s not AI. It’s just computer programmes and algorithms. Real AI actually thinks for itself, now that would be a problem! People selling AI really should give it its proper name – software.

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