Industry giant’s tech arm signs major deal with hybrid agency

Nurtur.group's Richard Combellack says the digital marketing platform is to become the key tech supplier to Adam Day's eXp UK network of 350+ agents.

richard combellack proptech

An unusual proptech partnership between hybrid agency eXp UK and Nurtur.group has been revealed.

Under the terms, Nurtur.group will become the exclusive supplier of Google Local SEO, Facebook Advertising and LeadPro across eXp UK’s extensive network of 350+ agents.

Although Nurtur.group is best known as the operator of both Fine & Country and the Guild, it is also a growing force within the industry’s proptech sector after several recent acquisitions including BriefYourMarket and Leadpro.

“With this partnership, eXp UK will be able to leverage the exceptional digital market and lead generation products provided by Nurtur.group to strengthen their presence in the highly competitive UK property market,” says Richard Combellack, Chief Commercial Officer at Nurtur.group.

He says Google Local SEO will be a key part of the collaboration, ensuring that eXp UK estate agents’ listings and services gain maximum visibility within local search results on the search engine.

“This powerful tool will optimise eXp UK’s online presence, driving organic traffic and improving search engine rankings to reach potential clients more effectively,” he adds.

Rain maker

Adam Day (pictured), Head of eXp UK, says: ” We refer to these Nurtur.group products as the ‘making it rain’ element for our agency network due to the volumes of leads generated.

“We believe this partnership will not only benefit our network of agents but also deliver exceptional experiences to our clients.

“We are thrilled to partner with Nurtur.group to take our digital marketing efforts to new heights.”

Agents with longer memories will recall nurture.group’s previous involvement with hybrid agencies when in 2017 under the group’s previous name GPEA it signed a £60m deal with easyProperty to offer its member agents online agency capability.


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