BLOG: Social media ‘transforming property market’ claims agency chief's Richard Combellack says that with millions of people constantly scrolling, a robust social media strategy will give estate agents a boost.

richard combellack

There is no doubt that in an era where the estate agency sector is rapidly evolving social media has emerged as a powerful tool for estate agents to market properties, engage with clients and establish a robust online presence.

And with the proliferation of platforms such as Facebook, Instagram, LinkedIn and X (formerly Twitter) the opportunities for estate agents are endless.


In the past the property sector has conventionally relied on traditional marketing channels like flyers, newspaper ads and direct mail.

But the game has evolved. The role of a well-crafted social media strategy has become paramount for estate agents who want to remain competitive and relevant.

A robust social media strategy provides estate agents with a dynamic platform to showcase their listings.”

With billions of users scrolling daily platforms like ‘Insta’ offer unparalleled reach and visibility. By strategically posting high-quality images, virtual tours and informative descriptions of properties estate agents can capture the attention of potential buyers and renters who might have otherwise missed their listings.


Social media also enables estate agents to utilise location-based targeting, ensuring that their content reaches the right audience in the right area.

And it also enables estate agents to establish and reinforce their brand identity. Building trust and credibility in the property sector is vital and social media offers an avenue for estate agents to humanise their services.

Agents can share success stories.”

Agents can share success stories, customer testimonials and behind-the-scenes glimpses into their daily operations. Engaging content not only fosters a sense of transparency but also helps potential clients connect on a personal level with the agency.

In the UK’s highly competitive property market staying top-of-mind with clients is essential. A consistent presence ensures that estate agents remain in the spotlight – even when clients are not actively searching for properties. Regular updates, industry insights, and informative blog posts can position estate agents as trusted advisers and demonstrate both their expertise and commitment to their clients.


Social media enables estate agents to interact with their audience in real-time. Responding to inquiries, addressing concerns and engaging in meaningful conversations can set agents apart from their competitors.

In a field where trust and communication are key, the ability to connect directly with clients and potential buyers or renters can make all the difference.

The importance of a social media cannot be overstated.”

It serves as a multifaceted tool that not only enhances visibility but also builds brand recognition, fosters trust and facilitates direct communication.


In an industry that is increasingly digital, staying ahead of the curve by harnessing the power of social media is a surefire way for estate agents to thrive in a competitive market and meet the evolving expectations of their clientele.

Consistency is key when it comes to social media and managing all the various platforms can be time consuming.

A specialist can help navigate ever-changing algorithms.”

This is where the services of a specialist can come into play – especially considering the need to constantly navigate ever-changing algorithms.

Staying current with the latest trends and algorithms will ensure that marketing efforts for businesses remain effective and reach their intended audience.

Using the services of a professional digital marketing provider will help agents to grow their social media and digital presence while being able to spend their time focusing on the core elements of their business.

Richard Combellack (main picture) is Chief Commercial Officer at

What's your opinion?

Back to top button