Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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OnTheMarket latest listings push signs up seven multi-branch agencies
Seven multi-branch, medium-size estate agents have signed up to OnTheMarket over the past four weeks, the portal has revealed. These are Michael Jones & Company in Sussex as well as Castles Estates in London, Churchill Estates in East London and Essex, Fraser & Co in London, Green & Company in the West Midlands, Saint Andrews Bureau in Cambridge and London and Thomas James in Nottinghamshire. After joining OTM, all of them now list with the three main portals and between them they have nearly 50 branches, additions which helped OTM reach 11,500 listing estate agency branches on 30th October. “Michael Jones & Company’s Managing Director, Mike Jones (left), said: “We are very pleased to have joined the portal and look forward to a successful and long-lasting relationship. It’s great to see the positivity surrounding OnTheMarket now that it has found more traction in the market. “This decision will significantly benefit our clients and business and we are proud to support the agent-backed portal”. OTM also now says its spread of agent sizes ranges from 300-branch franchised corporate Belvoir to ‘thousands’ of smaller agencies with one to three branches. “Helen Whiteley, Commercial Director at OnTheMarket.com (right), said: “This further recent progress…
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For Sale board maker moves into the light
Kremer Signs has launched a new LED window display division to complement its well known signboards and office signage divisions...
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OnTheMarket signing up 22 estate agent branches every day
Read how challenger portal OnTheMarket is signing up 22 estate agent branches every day on average and has now passed the 11,500 mark.
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How much would you pay? UK’s most valuable property domain name is up for sale
Read how an Australian entrepreneur is offering the UK's most valuable and search-friendly domain names for sale www.property.co.uk.
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Airbnb: ‘Example’ photos of flats within developments must include disclaimer, says watchdog
Watchdog the ASA says executive serviced apartments firm must make it clear properties advertised on Airbnb may not be the ones eventually offered to renters.
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ZPG and OTM integrate with Facebook Marketplace
OnTheMarket and Zoopla are now listing their rental properties on Facebook’s MarketPlace, the social platform’s answer to both Ebay and Craigslist.
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OnTheMarket slides into the red as it splurges on advertising and new staff
Company's half-year results reveal a £5.7m loss after spending £12 million on advertising and a large increase in IT, sales and customers service personnel.
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Rightmove’s CEO Peter Brooks-Johnson joins board of classifieds app Shpock
Rightmove's CEO Peter Brooks-Johnson is to join the board of MPI, which in the UK operates growing smartphone app, Shpock.
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50+ branches of Andrews signs up to long-term deal with OnTheMarket
Agency knows for its considerable charity work is latest to join portal after initially rejecting advances from OnTheMarket.
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OnTheMarket passes 11,000 branch milestone
OnTheMarket has signed over 11,000 estate agency branches to its service which is approximately 65% of the overall UK sales and lettings industry, it has announced. The portal’s doubling of its branch count has been achieved, it admits, predominantly on the back of free listings being offered to agents via short term introductory trial offers that. OTM’s strategy and future success is now focussed on converting these agents into paying customers further down the line, in effect turning the UK into a three-portal market. The formerly mutual portal has also tripled its site traffic since February, which reached 17.4 million visits during September. Lead generation OTM has also been ramping up its lead generation efforts too and says it has quadruped the number of email and telephone leads it sent agents. “Our strategy to grow rapidly the scale of the portal is working and these latest milestones indicate that more property-seekers using OTM and viewing more properties – many of which are listed with us on a new and exclusive basis – is a recipe for generating more value to agents,” says Ian Springett, Chief Executive Officer of OnTheMarket. “That value is not just in the direct advertising return we…
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