Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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All by myself! Portal for (very) small property marketing teams launches
Digital guru Nelly Berova says her online service will offer marketing support and training to staff for a fraction of traditional consultancy costs.
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Rightmove ad to debut ‘downtrodden dad’ ad on Christmas Day
Rightmove is to launch its latest TV advertising campaign on Christmas Day during Channel 4’s The Great Christmas Bake Off which kicks off at 8pm. The ad, which is the latest in a series with the tagline ‘When life moves, make your Rightmove’ by agency Fold7, is a grittier look at the reasons why people move home compared to its website slogan ‘Find Your Happy’. All the ads feature the same Sam and Dave song, Hold On. First debuted in 2015 featuring a stairs-averse retired man dreaming of a bungalow, Rightmove’s latest ad stars a middle-aged man battling to find time to read his car magazine in peace and quiet as his children romp around the family home. Happily, he eventually moves to a home with a man-shed at the end of the garden. Outnumbered Called ‘Outnumbered’ Rightmove says it contains ‘relatable day-to-day experiences to inspire people to reassess their current home environments and consider whether their homes still match their needs and ambitions’, the blurb says. The ad series is an odd one. Research over the years by portals and agents alike repeatedly shows most home moving decisions are taken, or heavily influenced, by women and yet Rightmove’s ad…
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KeyAGENT and Audioagent merge to form property marketing services giant
Three of the UK’s leading property marketing brands for estate agents have merged. Audioagent and KeyAGENT including its floorplan and photo enhancing service PropertyBox are to become one. All three, which produce property marketing content for estate agents to help them better market properties, are to relaunch as one service after the New Year and will be called FocalAgent with a new 13,000 sq. ft headquarters in East Croydon (pictured, below) and a combined staff count of 120 people. It is claimed that that the merger will create the UK’s largest outsourced property marketing supplier. It will offer video, photography, EPC and floorplan production services. As a combined entity the two companies last year produced content for over 150,000 property listings. The new company says it has plans to increase its market share in the UK and expand overseas into other property markets. Property marketing Eight-year-old company KeyAgent and its PropertyBox product provide mainly photos and floorplans via a national network of over 750 photographers and works with over 1,500 estate agency branches. Audioagent, which is also eight years old, focuses more on video content but also offers photography and floorplan services. “Over the five years we have been working…
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Foxtons’ marketing chief reveals his latest digital moves
Chris Kelly, Foxton's digital marketing chief, reveals the company's latest online efforts to capture vendor leads including a new tool.
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Zoopla withdraws from Facebook Marketplace four months after joining
Property portal Zoopla has withdrawn its 300,000 properties from Facebook's Marketplace platform just four months after signing up.
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OTM nearly doubles its branch count in just ten months using freebie deals
Property portal OTM now has 12,000 branches listing on its site ten months after its launched on the AIM stock market.
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Purplebricks UK profits jump but Oz and US continue to haemorrhage cash
Latest Purplebricks results for the past six months to 31st October 2018 show increasing revenue and profits in the UK and record numbers of LPEs.
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Rightmove rolls out 3D virtual tours on mobile app and adds tab to website
Rightmove has secretly rolled out 3D virtual tours across its mobile platform and added a tab on its main website after many years of opting not to actively promote the technology across all of its channels. In the past the portal has said it would only actively support virtual 360-degree tours when the technology gained more widespread adoption among estate agents, a threshold which now appears to have been reached. “Rightmove’s shift to making 360 virtual tours visible across mobile devices is a clear sign that the demand and engagement for and with 360 virtual tours is on the increase. This sentiment is mirrored by many other portals and agents across various other countries that 360 virtual tours are the future and its time to take to them seriously,” says Andrew Nicholls, CEO of 3D virtual tour supplier Eyespy360.com. “It’s really great that Rightmove have listened to what the market wants and acted accordingly. I’m delighted that consumers will now get to experience virtual tours anywhere at anytime.” One of the first agents to spot its virtual tours on Rightmove’s smartphone app is Base Properties, founded by Kristian Byfield. He says he noticed his 360-degree tours were available on Rightmove…
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Developer launches first upmarket property raffle platform
Find out how a young development company operating in London and the rest of the UK has launched a property raffle platform called Cadivus.
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Is it curtains for the crabs? Zoopla hires new marketing chief
Find out more about the new marketing chief at Zoopla Gary Bramall who has been tasked with freshening up its brand followings its sales to a US finance firm.
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