OnTheMarket seeks to become ‘part of the branch team’ following tech launch

OnTheMarket (OTM) has this morning launched a phone-based service that enables sales and lettings customers to manage their data to help generate extra revenue and instructions through valuations.

This is part of its drive to become a ‘one stop’ shop for proptech and differentiate itself from Rightmove and Zoopla other than being agent owned.

Called Your Property Services (YPs) it is similar to several third-party services available elsewhere and like some of them acts as an extension of an estate agency’s in-house team, nurturing their database to deliver valuations and create a pipeline of well-qualified and ‘motivated leads’.

OTM’s YPS team will be by each agency on the details of their business so that engagement is tailored to their ‘tone of voice’.

Also, YPS uses local area number that matches to the branch to provide for familiarity and consistent service for their local customers.

OTM reveals that the system was piloted last year, receiving positive feedback, and already counts Carter Jonas and Dawsons, amongst others, as customers.

Branch extension

Jason Tebb, Chief Executive Officer of OnTheMarket, comments: “We are delighted to be providing agents with Your Property Services as an extension of their branch.

“Our dedicated team of specialists are experts in taking applicants, potential sellers and landlords and nurturing leads to serve them ‘oven ready’ to our agents for a valuation appointment, for example, or to find the most willing and able buyers and tenants.

“This new highly cost-effective service levels the playing field and helps agencies maximise the value of a database they’ve spent years building, but don’t have the resources to fully exploit.

“YPS solves a problem in an innovative and highly effective way helping our clients generate additional revenue. We are, after all, the agents’ portal and our customers are at the heart of everything we do.”