Purplebricks designers lift lid on ‘no bull’ approach

The design practice which produced the 'Own It' Purplebricks ads explain the thinking behind the quirky rebrand.

Purplebricks ad

The design consultancy behind the rebrand of Purplebricks has lifted the lid on the thinking behind the new look.

Purplebricks boardRegular Practice, based in London, produced the distinctive ‘Own It’ and ‘No Bull’ brands that are now being used across Purplebricks’ marketing.

It follows the relaunch of Purplebricks just before Christmas with new TV ads promoting the ‘freemium’ business model.

Now owned by Strike, which bought the troubled agency last year for a £1, Purplebricks offers to sell houses for free, in a copy of the way Strike does business.


Tom Finn, Founder and Managing Director of Regular Practice, told Creative Boom magazine: “We saw the potential for the power of brand to play a unifying cultural force for both Strike and Purplebricks teams – setting them on a new and exciting trajectory.”

Regular Practice felt that despite having a memorable name, distinctive purple brand colour and a decade of consistent TV advertising, the rest of the identity was tired and neglected.

Purplebricks folderThe designers chose to bring the brand to life with a new ‘moving identity’, colour palette, photography and logo – all underpinned by the simple phrase: ‘Own It’.

The idea was to draw on Purplebricks’ core principle of ‘flipping estate agency in the customers’ favour’, and avoid the generic stock feel of most estate agents.

The time feels ripe for a new approach from Purplebricks.”

Kristoffer Sølling, Founder and Creative Director of Regular Practice, said: “Looking at the recent success of other design-led businesses such as Zoopla and Rightmove, putting their own stamp on the housing market, the time feels ripe for a new approach from Purplebricks.

“As we know, buying a house is one of the biggest purchases many people make in their lives, so having an identity that speaks their language will build trust and reassurance in a fractured market.”

More on Purplebricks

Images: Regular Practice

One Comment

  1. In the customer’s favour…..£141 plus vat for a 50 quid EPC, £899 for an ad on Rightmove….they’d do better taking a stand in a DIY store and flogging their exciting new trajectory there.

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