Rightmove to begin three month TV slam dunk on Boxing Day

Portal is to spend 'millions' on the campaign, which will run until the Spring property market next year.

rightmove dunk

Rightmove is return to TV advertising on Boxing Day with its ‘believe it’ campaign featuring a basketball throwing child moving into a new street with his dad.

The portal says the burst of TV and other advertising activity is to coincide with the huge numbers of people who start searching for their next home immediately after Christmas Day.

It is also no coincidence that other portals, including Rightmove this year, also launch ads or new campaigns on the same day.

Rightmove says the new campaign will be multi-million pound, multi-channel and will continue throughout the first quarter of 2024, leading up to the spring selling season.

Expertise

The ‘Believe it’ ads were first aired in September and, the portal claims, are designed to highlight to home  movers that by using Rightmove’s tools and services, and by turning to agents for expertise throughout their home-moving journey, they can believe that they can make their move happen.

60-second and 30-second versions of Rightmove’s latest TV ad will be shown across ITV, Channel 4 and SKY, with the media plan designed to capture the wide-range of audiences that may be considering a move in 2024.

The ad will appear in key Christmas programming such as the Big Fat Quiz of the Year, family films such as Indiana Jones, and the festive football fixtures.

The integrated campaign will be boosted by additional ad placements on YouTube, Spotify, Podcasts and video on demand.

Matt Bushby, Rightmove
Matt Bushby, Rightmove

Matt Bushby, Chief Marketing Officer at Rightmove says: “As we reach the end of the year many people will start to reflect on what they need from their current home and what a 2024 move could look like.”

Watch the ad


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