Voice of the Agent Survey: How do you see 2024?

Marketing guru Simon Leadbetter has launched the 2024 Voice of the Agent Survey targeting estate and letting agents in a bid to collect data on key trends and technologies influencing the real estate landscape.

Leadbetter (main picture), Founder of Unchained.marketing, says: “Last year’s survey garnered responses from over 550 agents, providing a rich tapestry of industry insights for previous respondents.”

EXCLUSIVE ACCESS

And he adds: “The 2024 survey promises to expand on this foundation, offering participants exclusive access to the comprehensive report upon completion, enriched with additional research on homeowners, tenants, and landlords.

“Central to the survey’s methodology is the assurance of anonymity, encouraging open and honest feedback without the risk of disclosing sensitive business information.

“This approach intends to foster a transparent and candid dialogue, contributing to individual knowledge and collective industry progression.”

CRITICAL AREAS

The 2024 survey focuses on six critical areas and includes: Market Trends (understanding shifts and expectations in the real estate market); Marketing Techniques (exploring successful strategies for agency and property promotion); Proptech (Assessing the adoption and impact of technological advancements); Artificial Intelligence (AI) (delving into AI adoption and applications in real estate); Economic and Political Climate (evaluating their effects on the real estate sector).

Those taking part in the survey can also win a free marketing consultation and will be invited to an online presentation on the results.

The results of the 2024 survey, complemented by associated consumer research, are scheduled for release in early April.

You can take part in the survey HERE.

Last August The Neg revealed how YouGov data analysed by Unchained.marketing, involving over 21,000 respondents, revealed Fine & Country topped the list of the UK’s most recommended national estate agencies.