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Platform launches offering estate agencies free local and national PR

Newspage is free to use and founder Dominic Hiatt says it will enable agents to raise their profile locally and nationally via news stories.

Nigel Lewis

newspage

A platform has launched designed to help estate agents gain local and national news coverage without the need to employ a public relations firm.

Called Newspage, it claims to be the UK’s first free PR service. Estate agents are being invited to upload case studies, opinions on breaking news stories and commentary on their local property market as well as details of their spokespeople and their firm’s areas of expertise.

They will then receive news alerts via the Newspage app highlighting breaking or upcoming news stories that they could contribute to or publish their own stories.

Show off

“We’re giving estate agents the opportunity to show off their expertise in the local, trade, national and even international media for free,” says Dominic Hiatt, founder of Newspage.

“There are no end of stories requiring the views of an estate agent, from monthly house price and rental indices to tax breaks and the lack of homes being built.

“Appearing in the mainstream media, whether on TV, radio, in print or online, can be a great way to boost your company’s profile.”

dominic hiatt rhizome prHiatt is no stranger to PR himself. He founded leading firm Rhizome Media which has several industry clients including estate agency Andrews, Garrington Property Finders, mortgage broker Coreco and estate agency recommendation site Movewise.

Ross Boyd, founder of mortgage platform Dashly, who is also a client of Rhizome, says Newspage is a “highly effective way of getting into your local online and print media without having to advertise”.

May 10, 2021

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