NAEA Propertymark has put its considerable weight behind online property auctions following the admission of SDL onto its ‘approved industry suppliers’ panel, only the 15th to do so.
The trade association is now recommending agents consider using online property auctions, which – as The Negotiator reported – saw an explosion in popularity with investors but also home buyers and sellers during the initial and subsequent regional lockdowns.
“We are particularly proud of our role in helping agents stay afloat during the strictest period of lockdown earlier this year,” says SDL’s Commercial Director, Louise Moss (pictured).
“In many cases, auction sales provided them with their only income while the wider property market ground to a halt.”
SDL says it wants to use its Propertymark tie-up to promote both live-streamed and single-lot timed auction and how they can be used to open up a new income streams.
The company has been one of the most successful in making the leap from ballroom to live-streamed auctions, and now runs auctions for several thousand estate agents across the UK.
“Our partnership with NAEA Propertymark provides the ideal opportunity for us to work together to educate estate agents about auction sales,” says Moss.
“Our research has shown that there are still many agents who are unaware of how auctions work, and how they can be used to strengthen their businesses.
“We feel it is important for estate agents and auctioneers to work together to find the best-selling solution for vendors and we know this can be achieved without anyone missing out on an income opportunity.”
SDL is holding its regular national online property auction today.