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OnTheMarket founding agency Douglas & Gordon signs up with ZPG

Three years after it helped create the then mutual portal, current CEO decides to sign up Zoopla on long term deal after 'one other portal' rule is dropped by OTM.

Nigel Lewis

douglas & gordon OTM ZPGDouglas & Gordon, one of the most vocal founding members of OnTheMarket.com, has returned to ZPG on an unspecified but likely five-year deal.

The 18-branch agency, which is one of London’s better-known agency brands, has signed up with ZPG after OnTheMarket dropped its one other portal rule ahead of the portal’s recent stock market flotation although it “remains a strong supporter and investor in OnTheMarket and has recently signed a new five-year listing agreement with us,” an OTM spokesperson told The Negotiatotor.

Douglas & Gordon continues to list its properties on Rightmove as well, suggesting a new trend in the industry following the OTM share launch; that agents with generous marketing budgets will now choose to list with all three portals.

Douglas & Gordon was one of several high profile agents who founded OnTheMarket in 2015 including Savills, Strutt & Parker, Knight Frank, Chestertons and Glentree Estates following two years of behind-the-scenes discussions.

James Evans (pictured, left), Douglas & Gordon’s current CEO, says, “We are delighted to be marketing all of our property listings with ZPG again.

“ZPG have historically served our business very well and have considerably developed their platform over the past few years in terms of the range of services they now offer.

“This new agreement is a win for both our business and our customers who will benefit as a result.”

Back in 2015 Douglas & Gordon was one of the most vociferous supporters of OnTheMarket’s launch and its then Executive Director Ed Mead was also one of its board members, at the time criticising Rightmove for “taking the mickey” with its fees.

“For the 80 per cent of OTM members who have less than three offices, the price rises foisted on them by Rightmove and Zoopla have been crippling and prevented them from seeking other mediums to sell their property,” he said at the time. Ed left Douglas & Gordon in 2016 to start-up outsourced viewings firm Viewber.

February 15, 2018

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