OnTheMarket launches ‘agent owned’ CRM platform
OnTheMarket has launched its own proprietary customer relationship management platform for estate agents.
OnTheMarket has launched its own proprietary customer relationship management (CRM) platform for estate agents.
TecCRM sits within the suite of OnTheMarket Software products and integrates various sales, lettings, client accounting and property management systems in one tool.
The platform allows users to manage prospecting, marketing and nurture journeys to secure and manage new business for sales and lettings.
STOCK
Property portal feeds are also facilitated with agents having full control on when and how they push their stock to the portals.
TecCRM also has an advanced GEO mapping solution enabling leads to be automatically assigned and distributed to a specific branch and individual staff members. Alongside sign board management, anti money laundering and risk management, document creation and distribution, the platform also allows for full diary management.
STRATEGIC
Jason Tebb, OnTheMarket Chief Executive Officer, says: “Software is one of the four strategic pillars that are central to the development of our offering and the launch of TecCRM will strengthen our proposition.
“For the first time, agents will benefit from the products of a majority agent owned portal and software-house working seamlessly between each other and TecCRM now represents a real opportunity for agents to have a greater say in how the tool evolves and adds value.”
Alan Blockley, Chief Executive Officer of Glanty, adds: “TecCRM provides sales and letting agents with the future-proofing functionality they need to grow and develop their businesses.
“All of our OnTheMarket Software products and providers are seamlessly integrated into a single tech stack of the agents’ choice, creating the ultimate end-to-end residential agency solution that enables consumer and business functions to work within a single system.”
Some years ago we at Proptech-PR a consultancy for proptech founders, were propogating the concept that property portals might become CRM / service providers themselves, this strategic move by Jason Tebb is a continuation of that curve.
On that topic, it will be very interesting to see what Johan Svanstrom the new CEO for Rightmove does from March 2023. His background tells me that the days of Rightmove just being a digital classified Ads billboard are over, and the hard work to add valure to all the stakeholders in the property world is about to begin.
Real estate is changing, powered by the digital transformation of real estate, for sure some property technology SME’s are going to crash and burn, but lets look at it all in numbers.
When I started looking at Proptech in 2017, $4BN was invested into Proptech, last year in 2021 $32BN was invested into Proptech. Today there are 12,000 Proptechs in the world, solving problems.
800 Proptechs are based in the UK, 480 of these (60%) are focused on residential estate agency problems. 58% of these have a b2c leaning, 32% have a b2b leaning
10% focus on both. Over 60% of UK Proptech SME’s are based in London. This means some pretty large problems will be sorted in the next five years.