OnTheMarket (OTM) has landed a partnership with Kremer Signs to offer all OnTheMarket agents the sign firm’s recently-launched Smartboard system that can be added to for sale boards to generate a new type of lead (main pic).
Prospective buyers who walk or drive past a property can scan the QR on the signboard which takes them through the property’s listing on OTM.
From there, they can read the details, call the agent or complete a contact form which is then forwarded to the agent creating a new kind of lead.
When the lead form is completed, a confirmation SMS is sent to the person enquiring to confirm contact from the selling agent has been requested.
Gary Gosney (pictured), Sales and Marketing Director of Kremer Signs, says: “As well as supporting agents in generating sales enquiries, Smartboards can help with winning more instructions as they’re an example of how agents can show they’re differentiating themselves from the competition in ways they market properties.”
QR codes have enjoyed a renaissance during the pandemic as the dreaded track and trace system forced millions of people to use QR codes on a daily basis.
The partnership between OTM and Kremer follows a three month trial of the technology with a clutch of its member agents – as The Neg revealed in November.
Although any firm can use the Smartboard technology, OTM’s full-tariff agents can now receive 15 free ‘taster’ Smartboards per branch and also get an exclusive rate to introduce them across all their sales listings.
Jason Tebb (pictured), CEO of OnTheMarket, says: “As technology continues to be an increasingly important part of how people search for their next home, this partnership embraces that consumer behaviour and is another example of how we’re introducing best-in-class products to add value to our offering and ensure we’re supporting our agents and their business activity.”