OnTheMarket (OTM) has signed an advertising partnership with newspaper giant Reach that will see the portal splashed across the media company’s newspapers and websites.
Reach is the UK’s largest publisher with nine national newspapers including The Mirror, Express and Star as well as 110 regional newspapers including the MEN, Liverpool Echo and Bristol Post and myriad news websites including Birmingham Live and the InYourArea network.
The partnerships will give OTM access to 80% of the population via Reach’s advertising platforms, sponsored newsletters and digital content.
As part of the deal, Reach is also to offer OTM member agents a bespoke turnkey social media service to handle their Twitter, Facebook and Instagram accounts.
The deal is part of a fresh approach being taken by the portal since former agent Jason Tebb joined as its new CEO in December, and in recent days the portal has been using its own Twitter account to tease followers with ‘We’re Changing’ messages.
“Our new relationship with Reach will significantly boost our consumer engagement as well as providing a valuable platform to support our estate agents’ brands via social media campaigns on a hyperlocal basis,” says Tebb (pictured).
“This represents ‘best in class’ local coverage to support our brand, which is what our agents have been telling me they both want and need.”
Terry Hornsby, Group Digital Director of Reach plc comments: “Jason’s vision for the future direction of OnTheMarket is perfectly aligned with the Reach strategy to create hyperlocal, hypertargeted consumer experiences.”