Virtual property viewings are here to stay despite the easing of lockdown as many buyers remain reluctant to complete all but essential viewings, a leading south coast estate agency has claimed.
Five-branch firm Michael Jones, which was established in 1991, says 3D tours remain a key preference for many of those wishing to view its properties for sale and to let.
The company reports that, although physical viewings are down by 50% compared to before Covid, sales and lets are both up by nearly 40% and that virtual viewings have increased by 63%.
Michael Jones has also made the unusual claim that that it has seen buyers make offers on properties after only completing virtual property viewings.
“Over recent months the virtual world has taken a huge step forward,” says Mark Howell (left), Group Lettings Manager for Michael Jones, which uses the Matterport virtual viewings system.
“With people relocating from all over the country to Worthing, Lancing and Rustington, we wanted to provide our clients with the opportunity to reach out to a wider audience.
“The 360° Virtual Tours allows applicants to digitally walk through the entire property – inside and outside and establish if the property is suitable for them before a physical viewing takes place.
“This has resulted in more serious applicants coming forward to buy and rent, and more offers from the viewings taking place as it filters out those the property may not be right for.”
Matterport has claimed in the past that 75% of those viewing properties are irritated that the online listing did not turn out to match the physical reality.