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Agent marketer firm backs promising portal, Rummage4

Software, data and insights provider has enhanced its property marketing services with the acquisition of Rummage4, brainchild of industry figure, Robert May.

Charlotte Flake

corelogic

CoreLogic UK has announced the completion of its acquisition of the property search and marketing platform, Rummage4.

Rummage4 was founded in 2015 by Robert May (pictured above, left) as a Property Search Platform and has lacked the equity investment to allow it gain traction.  It is claimed to occupy a technology space that ’s opened up between the property portals and agent CRM systems. Rummage4’s search engine puts agents and their property listings at the centre of a property search, so home movers are more readily directed to the agent.

The acquisition will further enhance the property marketing services that CoreLogic UK provides as a wholly owned subsidiary of CoreLogic. Rummage4 will provide estate agents with property specific consumer facing micro sites to host the rich media content that CoreLogic UK generates, including photography, floor plans, EPCs, drone, 3D virtual tours and video.

Robert May, founder of Rummage4 commented, “Those people who’ve followed our journey will have seen us innovate and try things that we believe will bring property search up to date with technology. The way consumers engage with the internet has changed and we believe this allows homebuyers and tenants to get closer to the agents who sell or let the properties they’re looking for. Joining CoreLogic will allow us to realise our aspirations and fulfil our vision for industry change.”

Ben Fillmore (pictured, above right), Managing Director of ehouse commented: “We are delighted to add the Rummage4 product suite to the CoreLogic family, it will allow our estate agency clients to radically transform how they market their properties. We are excited to build upon the Rummage4 product and look forward to working with Robert and our clients to maximise the potential that this acquisition brings.”

January 21, 2022

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