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Budding Chelsea branch reveals its blooming cheek

The new Chelsea branch of London agency Pastor Real Estate this year pulled a green fingered stunt to rival the nearby RHS show.

Nigel Lewis

You might think only a brave person or company would try to compete directly with the extreme gardening talents on display at this year’s Chelsea Flower Show.

But London agent Pastor Real Estate, which recently launched a branch not far from the internationally-famous horticultural gathering, had a go.

The agency, whose new branch is just 700 metres from the gates of the show, unveiled its attempt at a floral display last week, which as you can see, now dominates the branch entrance.

Pastor Real estate commissioned local floral artist Paul Thomas to create their display.

The company was hoping to catch the eye of the 150,000 visitors who throng the area every year both to see the RHS show but also the green-fingered efforts of local homeowners and businesses, who often maintain their displays for several weeks following the main event.

“The brief was to create something quintessentially English, incorporating Pastor’s brand colours of red and white into the design; celebrating the great British summer and Chelsea Flower Show,” says Paul.

“I chose beautiful iceberg white rose plants and fresh red strawberries, accented with an abundance of beautiful English foliage and plants, to create the most spectacular display around the building’s entrance.”

Mark McManus, Pastor’s Marketing Manager (pictured) says: “Chelsea, as an area, really characterises the term ‘quintessentially British’ and we were keen to incorporate our brand colours red and white, so when Paul suggested the idea of ‘strawberries and cream’ for the floral arrangement, we knew it would work really well.”

 

May 30, 2018

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