A leading industry tech expert has questioned whether it’s wise for estate agents to allow portals to manage property viewing leads directly via their platforms.
Lou Quinn of leads management service homehere.co.uk says his main concern is that once portals take control of viewings, which is a core service that both Rightmove and Boomin now offer, there will be no going back.
He also says it will crate a nightmare scenario for agents, who will have to log in and out of multiple portals on an hourly basis to manage viewings via their different dashboards.
“I understand that Zoopla is 18 months away from bringing in a ‘closed’ ecosystem for agents to use,” says Quinn.
“I think agents are sleep walking into a position where portals will be forcing them to use their ‘ecosystems’ to manage large parts of their communications with customers, and particularly so if Boomin does manage to become a dominant player,” he says.
Until now, Quinn (pictured) says agents have liked the ease of having all their portal leads drop into their email inbox because it’s a simple form of aggregation that is easy to manage.
“I’ve told Rightmove that their new rental Viewings Manager is great for independents but I don’t see how medium or large multi-brand agencies could integrate it into their CRMs – it just would be possible,” he says.
“Let’s say a customer goes on to Rightmove or Boomin, sees a property they like and then they put in a request to arrange a viewing – that means the agent must log in and then confirm or cancel the viewing and possible contact them for more information each time.
“Given a property may have four or five viewing requests come in over the next few days, it will be time consuming for agents to constantly log in and out all the time.”