Priestley’s, the Yorkshire based agency opened a third branch in Shipley, Bradford and aims to open two more in Harrogate and York within the next 12 months.
They believe that opening virtual and serviced offices as opposed to shopfronts creates interest without massive overheads and hiring apprentices and promoting within also adds to the winning formula for expansion and growth. Priestley’s currently manages more than 700 properties across Yorkshire and continue to expand their sales portfolio.
This family orientated business integrates a family ethos business model in all aspects of service.
Priestley’s Regional Manager Samantha Tetley says, “You have to love what you do in order to succeed and create relationships with clients on a personal level. Corporate organisations in any industry can fall into the trap of expanding too quickly and losing that personal touch with clients. Tenants, landlords, vendors, and purchaser alike can contact our business 24/7. I regularly meet our clients to make sure they are happy. I listen to them rather than dictate what level of service they should be expecting. My work colleagues are like my family and that environment resonates through our service to clients.”
Priestley’s Director, James Priestley believes they have the winning formula to success, “We have the best atmosphere across all our branches, and we make it our priority to ensure our team are happy. When the team is happy, clients are happy. I have learnt from personal experience as a client and a member of staff, if you are not valued, you are not happy. Our infrastructure is based on a Democracy model. There is no hierarchy amongst our team. The only need for hierarchy is for our clients to escalate via the appropriate channels.
“A big problem amongst agents today is the drop in revenue due to the tenant fees ban. We understand that this will inevitably reduce our revenue however, in this time of adversity, we will expand. We will continue to spend more money on marketing and training within to improve our services. We can honestly say that we love what we do, and this shows with how passionate we are at providing a service second to none.”
“We regularly conduct lectures at Bradford and Leeds University, providing tools from actual experience within the industry. We believe that sharing this knowledge will half the learning curve and therefore improve the performance of young professionals.
Priestley’s believe that it is crucial to educate the youth of today via actual experience in addition to academic learning. We have proved this via hiring more than several apprentices during their establishment in 2010. In addition to this, every apprentice that has undertaken study during their time with Priestley’s have been hired under full time contracts and promoted within.”