Upmarket estate agency Fine & Country is making an aggressive play to take a larger share of the UK’s prime property market, which includes some 12,300 sales every year worth £38 billion.
The agency has claimed that it is now within the top ten for homes sold over £1 million and rapidly making progress in London where it has only recently gained whole-market coverage.
Fine & Country has a battle on its hands, nevertheless. Brands such as Savills, Hamptons International, Strutt & Parker and Knight Frank have had a vice-like grip on the prime market for decades and are unlikely to give it up without a fight. And the firm also currently lacks a full-time CEO after David Lindley unexpectedly quit the role back in June.
The estate agency, which has over 200 licenced operators across the UK, says research by data firm TwentyCI covering the 12 months reveals that it has moved up ten places in the London prime property sales rankings.
“Considering it is a year’s worth of data and Fine & Country’s growth in London has happened in the past three months, it makes the change that much more astonishing,” says Daniel Harrington (left), London and International Head of Growth for Fine & Country.
“The rapid growth in London licensees has propelled us ten positions which is remarkable considering the short time frame in which it has happened,” he adds.
“If our rate of growth in London continues to sustain its current levels, we will be among the top ten agents in the capital in less than a year.”
The company claims the growth is down to more licensees being signed up, the booming market, the firm’s international network and its appeal to agents who want to add a prime operation to their business.