Manchester-based marketing agency, and the creators behind the Property Website of the Year accolade at our most recent Negotiator Awards, explains what agents need to do to stand out in today’s digital space.
PropertyStream, who designed the site for Foundation Estate Agents, claims that both consumer and agent expectations are changing and that property websites should reflect this.
There is a growing hunger from buyers and renters to access instant information about their house hunting journey from any device and in multiple formats. Digital profiling, technical integration and 24/7 online access is now the norm and the continual advancement of search functionality and AI tools is further enabling the development of intuitive property websites.
Pernilla Tweddle (pictured), Marketing Director at PropertyStream said: “The content and quality of your website is a strong trust-inducing component of your brand. Your website is a platform to show off your business at its best, to help instil trust from discerning customers and drive new instructions.”
She claims that as well as investing in the latest user-friendly interface and technology for your website, you have to focus on providing the content that customers want and need.
“Consumers crave easily accessible video content, handy resources and useful tools to aid their property journey”, Pernilla continued. “Downloadable guides for sellers and landlords, mortgage and stamp duty calculators for buyers and helpful tips for tenants create a resource rich website that is popular with consumers as well as Google, so agents can earn SEO points too.”
She added: “Local area insights such as transport links, nearby amenities and broadband speed are always in high demand and people want to access this information 24/7, not just during office hours when they are able to speak to their local estate agent.”
A winning formula
The brief for Foundation Estate Agents was to design and build a website that looked beautiful and embraced the latest technology to drive the business forward. PropertyStream upgraded the whole site to a more functional platform that also showed off the agent’s values, properties and marketing assets beautifully.
The end result impressed the judges at The Negotiator Awards and, according to Robert & Josie Fletcher, Owners of Foundation Estate Agents, their property website “not only looks amazing, but offers exceptional functionality for users, incorporating video content, virtual tours and highly detailed information regarding the local area”. The ability to book viewings and valuations online was also part of the technical spec, making interactions for customers as easy as possible.
PropertyStream is one of the leading providers of branding, websites and marketing for estate agents in the UK with a skilled team of talented in-house designers, copywriters, marketers, and developers all with specialist experience and in-depth knowledge of the property sector.