Estate agents will soon be able to automatically sort out the useful portal email leads from the tyre kickers following the launch of a new proptech service.
OneDome says its OneLead product will enable estate agents to respond instantly to any buyer or vendor email enquiry coming in from Rightmove, Zoopla or OnTheMarket and work out which kind of customer they are and then direct them to either a valuations or viewings booking page.
The system generates an automated reply answer to an email enquiry depending on the information within it, helping agents answer them more quickly and filtering out the ‘chaff from the wheat’, it is claimed.
OneDome says Rightmove’s own figures show that 65% of vendor and buyer leads from the portals arrive out of hours.
“Consumer expectations are greater than ever and they expect instant gratification,” says OneDome CEO Babek Ismayil (pictured, left).
“When sending an enquiry form from a portal, buyers often get a slow response or no reply at all because agents find that many of the enquiries they get from portals are low quality, or worse, spam.
“This discourages agents from responding and unfortunately, this means that high quality enquiries are missed.”
The company says its existing OneCheck service can be used alongside OneLead to compile a profile about those are enquiring and ‘qualify’ each lead.
OneDome, which says it offers agents the tech to improve the way they deal with leads and customers, has won funding totalling £3 million and been in business since 2016