Portal lead management platform Agent Response has integrated its service with global workflow automation giant Zapier.
This will enable agents to take their leads directly from the portals and then move them into their chosen marketing channels, freeing them up from the limitations of their CRMs.
Officially launched last month, Agent Response is unusual in the proptech world because it has been built and launched by an estate agency, seven-branch Midlands agency Nock Deighton.
California-based Zapier, which is used by hundreds of estate agents, enables users to integrate the web applications they use onto one platform and therefore streamline work processes.
Michael Nettleton (pictured), Co-founder of Agent Response says: “With my dual prop-tech and agency owners hat on, I have always hugely admired the likes of Luke StClair and Perry Power, yet been equally frustrated at our inability to imitate their innovations.
“Now, with Agent Response, our only limit is our imagination. It’s the beginning of a really exciting era and opens the door for a seemingly infinite number of innovations.”
“With a few clicks of the button, agents can now integrate all their leads from the portals, direct with staple tools such as MailChimp or AWeber, or for those looking for something more ambitious, Hubspot or Salesforce to name but a few.”
Mike Nettleton says the idea for Agents Respponse came during lockdown when his teams were ‘drowning’ in leads from Rightmove and OTM.