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Agencies & People

Purplebricks appoints new spin doctor to promote its estate agency service

Folllowing a competitive pitch, London firm the PR Network has been appointed to handle many aspects of the estate agency's public relations.

Nigel Lewis

purplebricks

Purplebricks has signed up a new public relations firm to help promote the company’s estate agency service to consumers.

The PR Network (PRN) won a competitive brief to represent the ‘disruptive’ hybrid estate agency including all consumer PR campaign work for the company covering brand PR, media relations and sponsorship support.

This brief is to help Purplebricks “build consideration and engagement with consumers in the competitive UK property market”,” PRN says.

The new PR firm appointment comes just 12 months after it signed up another big-name spin doctor outfit, Weber Shandwick, to do the same job.

This appears to have been short-lived – after a few interactions with journalists writing about the industry including The Negotiator, the PR firm’s representatives then disappeared down a PR rabbit hole, failing to answer email enquiries.

Hopefully, PRN can do better. As well as consumer PR and press relations, it will also be looking after the estate agency’s multi-million pound sponsorship of the GB Olympic team, which is linked to its ongoing TV advertising campaign (pictured, above).

Collective

PRN describes itself as a “a global collective of creative and dynamic public relations specialists.

“We are dedicated to providing high-level consultancy and quality national support for worldwide PR campaigns.”

It has affiliate PR agencies based across Europe, Asia, Africa, and the Americas to “provide smoothly-run, effective, and individualised campaigns around the world. Our goal is the success of your brand in our regions.”

Purplebricks already works with Buchanan for its investor relations and corporate PR activity.

July 27, 2020

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