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Agencies & People

Purplebricks CEO bats off criticisms over TrustPilot reviews

Comments come within upbeat trading update made today ahead of AGM in London.

Nigel Lewis

Michael Bruce has said he is proud of the company’s 27,000 TrustPilot reviews despite recent problems with its listings on the online business reviews site.

This includes most recently that reviews were removed by TrustPilot after Purplebricks mistakenly invited UK customers to review on its US listing on the site.

The comments are made in this morning’s Purplebricks trading update ahead of its Annual General Meeting today at the offices of its PR firm.

TrustiPilot reviews

The company has also been criticised for its aggressive attempts to get TrustPilot reviews of its service removed that it considers unverified or not genuine.

Despite these difficulties, the company says it is on track to reach its £80m revenue target set in June within its 2016/2017 final results.

And Purplebricks says its revenues for the first six months of its financial year, which began on 1st May, are already likely to be double those of the previous year and that it has increased the number of Local Property Experts from 540 to 640.

This includes three LPEs in South East Kent who are all related – couple Julian and Sarah Hunt and their daughter Joanna (pictured, above), highlighted by Purplebricks.

Purplebricks also says it Australian and recently-launched US operation are doing well too. It expects to meet its revenue target for the first of the financial year of £12 million in Australia, where it has increased the number of LPEs from 77 to 100, while its US launch has “gone smoothly”.

This includes a UK-style ‘misery’ TV advertising campaign and that it has received its first instruction to buy – and that it is “extremely pleased with the quality of the people applying to work with Purplebricks.

Instead of LPEs in the UK and Australia, US counterparts are called Local Real Estate Experts.

It also now has local and central management teams operating in California and New York.

michael bruce“We will continue to invest in infrastructure and teams to support our rapid growth, while our focus will remain on providing an excellent customer experience,” says Purplebricks CEO Michael Bruce (pictured, right).

“We are relentless at working to ensure we understand our customers’ needs and meet their expectations and are proud of our 27,000 Trustpilot reviews.”

 

September 29, 2017

One comment

  1. Just wondering why any business would use an independent site when the world of reviews is so totally dominated by Google? Here’s our take on the whole issue: http://www.helphound.info/2017/02/review-management-in-2017-guide.html

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