The top 100 estate agents with the most active land and new homes departments are being invited to join a new free-to-use scheme being set up to raise standards among property developers.
It will be launched at an event on April 29th next year in London for developers, estate agents, land consultants and land receivers.
Called the Real Developer campaign and organised by vetting and procurement platform TrustedLand, it is designed to help solve the house building sector’s much-publicised ‘rogue developer’ problem by encouraging companies to ‘come out of the shadows’ and become verified.
The agents are being invited to choose to work use the scheme and identify developers who are verified by TrustedLand and bring the industry ‘out of the shadows’.
TrustedLand’s CEO Alex Harrington-Griffin (pictured, above) says the campaign comes at a time when public trust in property developers is at an all-time low following the Permitted Development-driven ‘office to slum residential conversion’ scandal.
This kind of poor publicity for the sector was highlighted recently by several shocking reports including one from the British Property Federation which revealed collapsing trust among consumers in developers.
“We’re sitting on a lava bubble of potential scandals and problems and it’s only a matter of time before it pops and someone is going to be taken down in a major way,” says Harrington-Griffin.
“We want to champion the developers who are trying to do things the right way, build a brand and commit to a long-term play in the industry rather than those who are just opportunistic.”
TrustedLand says is it planning to launch is a ‘trusted mark’ system for property developers that agents, buyers and investors can use when choosing a development.
“For example, if an agent receives an enquiry about a piece of land from a developer they’ve never heard of before then normally they just have to assume their integrity on trust,” says Harrington-Griffin. Our system will enable anybody to verify any party very easily.”