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Reapit acquires European proptech marketing technology

The Negotiator

Link to Proptech News

Estate agency business platform provider, Reapit, has completed the acquisition of Mindworking A/S Limited, the leading provider of estate agency and marketing technology in Denmark.

The Mindworking solution, which provides automated production and delivery of marketing material via intelligent templates and case handling, has been adopted by approximately 80% of Danish real estate agents since launching in 2003.

This acquisition comes as part of Reapit’s ambitious global expansion programme and provides Reapit with a firm foothold in Northern Europe.

Mark Armstrong, CEO, Reapit, commented: “We’re very excited to combine Mindworking’s local market knowledge with Reapit’s international expertise to support Claus and his talented team to cement their leadership position in Denmark, increase the depth and breadth of their offerings to their market and expand further into the Nordics and beyond.”

Claus Mathorne, Founder and CEO of Mindworking, said: “With access to Reapit’s solid and extensive estate agency know-how and world class R&D support, we look forward to expanding our market leadership position as well as enhancing our offer and time-to-market approach with global best practice and innovation, empowering our customers to grow and prosper, and to successfully navigate the digital transformation of real estate.”

October 1, 2021

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