Reapit has launched its recently-acquired Australian website creation and digital marketing platform AgentPoint in the UK.
The software giant acquired the New South Wales-based company nine months ago for an undisclosed sum.
AgentPoint is one of Australia’s largest providers of digital marketing solutions for the property industry and has 2,000 estate agency websites under its belt since being founded in 2001.
In the UK, AgentPoint is now available to all agents whether they are Reapit customers or not, enabling them to integrate many of the latest proptech digital marketing services into their operations, as well as build their own WordPress-based website.
For estate agencies who are already Reapit customers, AgentPoint is available via its AppMarket proptech hub.
The main thrust of the offering is that it enables agents to sharpen up their digital marketing operations and, although as Adam Walker pointed recently within his Neg magazine column traditional marketing is still key, reaching potential clients online is growing in importance.
Companies who use AgentPoint get access to a suite of ready-to-install apps that can help to retain, engage, and personalise every customer interaction across their website, email, mobile, social, and advertising.
The launch is part of Reapit’s ongoing campaign to reposition itself ‘ecosystem’ of different services and tech.
“Our vision is to provide a single, extensible platform for our customers and the launch of AgentPoint in the UK shows we are delivering on our promise to expand the global reach of our products and services to estate agencies and property professionals worldwide,” says Mark Armstrong, Group CEO of Reapit (pictured).
“There’s a lot more to come, and I believe agencies will be very excited to find out more about what our platform will be able to help them achieve.”