The most successful tech is that which helps us in our day-to-day lives. Facebook, Apple and Alexa are all about making life easier; to stream, connect with friends or create shopping lists. So I was surprised to read a recent article arguing that Proptech is making estate agents lazy and we should reduce its influence.
Customers and businesses rely on tech that improves their lives. Proptech is no different; it helps our sector respond to the changing needs of clients.
It helps agents get back to the core of what they do best; negotiating and selling homes. Reducing time on admin, being responsible to clients, helps us all.
Occupier demand is driving changes in work practices, with flexible working to strike an improved work-life balance.
Technology can help us to be more responsive to the needs of our wider environment. All businesses are asked to take responsibility for reducing their environmental impact – the carbon produced by agents and clients at viewings; could it be mitigated by using a spatial data platform?
Proptech isn’t the silver-bullet, but it makes sense for agents to have all available tools at their disposal to navigate the current market.
Virtual tours, smart buildings, search engines and community engagement apps are all brilliant. However, effective implementation of technology to drive real change isn’t about one innovation, but rather how they can interconnect to create an eco-system that makes buyer and sellers lives easier.
Far from inducing laziness, Proptech helps agents to be more responsible in their business operations and to the needs of buyers. Embrace it!