SDL Property Auctions has signed up to Rightmove’s digital auction feature for agents in a bid to normalise the method of sale.
The news follows the auctioneer being shortlisted for two prestigious Negotiator Awards – Residential Auction Service of the Year and Website of the Year – and holding the country’s biggest live-streamed auction for the third month in a row in October.
Andrew Parker, Managing Director and Auctioneer, commented: “We are delighted to be leading the way by becoming one of the first auction providers to adopt Rightmove’s new industry-first digital feature to sell properties by conditional auction.
“As a result of this innovation, I believe we are on the cusp of a real revolution in property buying and selling. We are proud to be changing people’s perceptions of auctions – and making them more accessible for everyone.”
House-hunters on Rightmove can already filter their search to find auction properties. Now lots being sold by SDL Property Auctions will be displayed with live bidding updates and the option to register to bid.
Andrew added: “With Rightmove embracing auction sales with its new Bid to Purchase widget and live bidding updates, this provides a firm foundation for agent growth and is another step towards taking auctions into the mainstream.”
In the company’s trio of successful October sales, SDL Property Auctions experienced competitive bidding for a range of properties from all four corners of the country including million-pound investments, modest family homes and to small parcels of land.