Rightmove has secretly rolled out 3D virtual tours across its mobile platform and added a tab on its main website after many years of opting not to actively promote the technology across all of its channels.
In the past the portal has said it would only actively support virtual 360-degree tours when the technology gained more widespread adoption among estate agents, a threshold which now appears to have been reached.
“Rightmove’s shift to making 360 virtual tours visible across mobile devices is a clear sign that the demand and engagement for and with 360 virtual tours is on the increase. This sentiment is mirrored by many other portals and agents across various other countries that 360 virtual tours are the future and its time to take to them seriously,” says Andrew Nicholls, CEO of 3D virtual tour supplier Eyespy360.com.
“It’s really great that Rightmove have listened to what the market wants and acted accordingly. I’m delighted that consumers will now get to experience virtual tours anywhere at anytime.”
One of the first agents to spot its virtual tours on Rightmove’s smartphone app is Base Properties, founded by Kristian Byfield. He says he noticed his 360-degree tours were available on Rightmove yesterday despite not being there a few days before.
3D virtual tours
“This is a huge boost for virtual tours and will mark a step change in the way house hunters interact with listings,” says Kristian (left).
“I’ve been trying to lobby both Rightmove and Zoopla to make virtual tours more ‘front and centre’ for their users, so it’s good to see one of them doing this.
“Floor plans used to be difficult for people to spot on the portals but are now easy to spot, and today’s update by Rightmove marks the moment when virtual tours will become an expected part of the marketing mix.”
A Rightmove spokesperson told The Negotiator: “Previously, the tours were only accessible on desktop and agents can continue to upload virtual tours in the usual way through their feed or Rightmove Admin.
“The move will offer more exposure for those agents who create virtual tours for their vendors. The team will be monitoring how home hunters use the additional feature on mobile to ensure they are getting the optimum experience when searching for their next home.”