Property Service Holdings (PSH), the parent company of leading estate agency brands Romans and Leaders, is to list all its properties on Zoopla.
Until now Leaders, which is the largest independent estate agent in the UK, has listed the properties from its 120 branch network on Rightmove and Zoopla, while Romans’ 28 branches were only listed on Rightmove.
But in May last year the two brands were brought together during a merger to create a £120m turnover company with a £35m war chest for further acquisitions.
The announcement by the company means both brands will now advertise their combined inventory of some 40,000 sales, lettings, new homes and auction properties on Zoopla Property Group’s websites.
The move ends speculation that PSH might have gone with OnTheMarket as its ‘second portal’.
Peter Loverdos, COO at PSH (pictured, left) says: “We have been reviewing the property portal landscape for some time and as a result of the substantial marketing and innovative product ideas coming from ZPG, we decided that it is the right time to list all of our branches and properties with ZPG to the ultimate benefit of our customers.
“We expect to expand materially over the next few years and need the right mix of partners to support our exciting growth strategy and we look forward to a long and productive partnership with the ZPG team.”
ZPG managing director Mark Goddard, added: “We are delighted to have agreed a long partnership with Property Service Holdings to cover both their leading agency brands and are looking forward to providing a range of services across their 150-strong branch network as we continue to deliver record audience levels, leads and market leading products to our partners in 2017.”