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Is Facebook Live a useful tool?

Facebook Live: have you clicked yet? Facebook Live, says Tara Dulake, is a simple way to have thousands of people viewing one property at the same time!

Tara Dulake

Tara Dulake imageThe number of videos appearing on peoples’ Facebook and Twitter timelines has significantly increased over the past couple of years. With the rising popularity of video apps such as Snapchat, Periscope and Meerkat, it’s no wonder that people are sharing their captured moments across social media – just as they would with an image. Facebook Live has been well received by users as it allows them to connect with each other by sharing their experiences, views or talents, including those in the public eye, big names and brands.

Facebook imageThe days of the perfectly lit set or location for a video shoot are fading, thanks to the rise of the hand held ‘in the moment’ videos that bring Facebook users closer together, it’s quite possible for anyone to become a viral sensation with their videos.

With 250 million viewers every day, Facebook Live is a great way to provide online viewings for buyers that may not have time to visit the property. And it’s free!

WHY SHOULD WE GO LIVE ON FACEBOOK?

Facebook, the largest social media platform, sees an average of 250 million users log in on a daily basis, so it’s a very much missed opportunity to not join in with the sites latest function. Plus – it’s completely free! Facebook Live is a great opportunity for estate agents to provide online viewings for buyers that may not have the time to go in person. You could film people queued up for an open house or launch event, or use it to capture instant feedback from potential buyers, as well as vendors, and at conferences and industry events.

HOW DO I MAXIMISE MY VIEWERS?

Posting in the lead up to the live video will ensure that the maximum number of your fans will tune in to see the viewing or announcement. Those that have liked your Facebook page will get a notification when you go live. Doing some background research to discover the peak traffic times is recommended, to ensure your video gets the most views as possible.

HOW DO I GET STARTED?

It couldn’t be simpler!

  • Open your Android or iOS Facebook app
  • Search for your company / business page
  • Tap “publish” as if you were going to write a post
  • You will need to ensure that you have allowed Facebook camera access, which you can switch on in your privacy settings, if you have not done so already
  • Tap on the Live Video icon (person icon with a broadcast signal around the head)
  • Write a description for your video (optional). This should be property details such as location, number of bedrooms, garden yes/no and conditions such as no pets/children. That way users will know instantly if it is of interest or not.
  • Choose an audience for your video, Friends, Public etc.
  • Tap Go Live and start your live broadcast!
THINGS TO CONSIDER:

It is important to have a strategy – a random selection of live videos on your company Facebook page that aren’t relevant to one another will not have as much of an impact. A theme should be used to show consistency, which will also strengthen your brand. Property viewings are a great place to start. House hunters are constantly keeping an eye out for their perfect home, with or without the use of Facebook.

If you are thinking about becoming more social media savvy, here are some ideas that have already been adopted by realtors in America. Get in there first with LIVE Facebook video!

Promote Exclusive home Tours on Facebook. Let them know exactly when to expect a live tour to get them involved to help increase the amount of views.

Check in at the property. Let people know that you are at the property. They will then get more of a feel for the property location.

Go LIVE with potential buyers and a Q&A session. Get people involved and ask them what they want to see as you walk round the home.

Still building up a following? Try doing and promoting tutorials. Cover off key questions your audience is going go want to know about such as contracts, what to look at when buying a home, or interior design styles.

The rise of video on Facebook isn’t coincidence. By 2020, Facebook’s CEO, Mark Zuckerberg reckons that the majority of content on Facebook will be video, so why not get involved now and stay ahead of the curve! 

February 10, 2017

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